At emLab, we recognize that individuals, households, communities, and companies all face and respond to different economic and social incentives. We believe that understanding how potential interventions influence and are affected by these incentives is key to the design of effective environmental policy. Market-based approaches -- such as putting a price on pollution, dedicating secure rights for water or fishery resources, or harnessing consumer demand for green goods -- leverage economic principles and incentives to solve environmental problems. Careful design of market-based solutions can help reduce pollution, lower the costs of improving environmental quality, and result in more equitable outcomes.
Embracing the full range of incentives that shape behavior allows us to take a holistic view of the socio-ecological system to determine how to optimize objectives that inform lasting environmental and social welfare. Our approach is not dogmatic – we examine the power and limitations of market mechanisms, study their impacts, and investigate how they compare with alternative interventions.