About
Willingness to pay (WTP) for well-being frequently depends on factors that directly influence said well-being, such as the probability of mortality in a given area, school quality, local crime rates, etc., but it also depends on compensatory investments that help to determine these factors. Empirical literature on this subject has almost exclusively focused on the direct effects (e.g., health outcomes) of these factors and left the defensive investments largely unmeasured. As examples, there has been little effort to measure: the use of medications or air filters to protect against poor air quality, parental expenditures on supplemental tutoring to improve educational outcomes for their children, or the costs of alarm systems and additional security to protect against crime. All of these defensive investments are costly, and it seems reasonable to presume that the available estimates of WTP for a wide variety of factors have been substantially understated.
To address this gap in the literature, we developed a measure of WTP for air quality improvements that accounts for both the direct health impacts and defensive investments leveraging the NOx Budget Trading Program (NBP) that operated in the midwestern US from 2003-2008 as a natural experiment. As a measure of defensive behavior, we investigated whether medication usage responds to changes in air quality. We also provide new evidence on how air pollution affects more commonly studied outcomes like mortality and hospitalizations.